Together with the wider community, Banff & Lake Louise Tourism and the Town of Banff, in partnership with Parks Canada, are developing a 10-Year Vision for Tourism for the destination. The Vision will become a guidepost as we develop our approach to tourism in Banff National Park for the next 10 years and beyond. It will address environmental sustainability, community wellbeing, cultural integrity and economic prosperity. The process is intended to complement other long-range plans like the Parks Management Plan and municipal plans.
Tourism Together is supported by consultants Group NAO, who are on the leading edge of sustainable tourism development. The engagement and research includes recommendations from specially-formed community Working Groups, surveys of Banff National Park residents, tourism employees and tourism stakeholders, and 1:1 interviews.
On November 21, 2022, a ‘Open House’ event in Banff marked the end of the engagement phase to inform the 10-year Vision for Tourism in Banff National Park. Around 200 members of the community, Working Groups, and Steering Committee, heard the results of the independent surveys and the recommendations from the Indigenous Tourism Working Group. […]
Tourism Together media coverage so far: CBC News – Banff tourism plan focuses on sustainability, Indigenous story, housing and transportation Helen Pike, Nov 22, 2022 Tourism Together aims to bring region into next decade with community in mind … “We’re feeling and seeing the need for us to really come together as a community to […]
-More than 80 locals came together to form the six Tourism Together Working Groups. Their involvement has been invaluable to the process of developing the 10-Year Vision for Tourism. We want to share stories of some of the people who participated. Born and raised in Banff, Nahanni is a Metis-Cree artist and photographer based […]
Along with working with our community and partners to prepare the first 10-Year Vision for Tourism for Banff National Park, we have looked at how other destinations around the world are addressing sustainable tourism. As we head toward 2023, the global tourism industry is experiencing unprecedented opportunities as well as evolving challenges. We recently explored […]
More than 80 locals came together to form the six Tourism Together Working Groups, who were charged with addressing one the following key themes: Diversity, Equity & Inclusion, Future Destination Brand & Values, Indigenous Tourism, Innovating Tourism, Live, Work & Community, and Sustainability. Their involvement has been invaluable to the process of developing the 10-Year […]
As we have engaged our community, industry, partners and stakeholders in preparing the first 10-Year Vision for Tourism for Banff National Park, we have also turned to other destinations for insights and inspiration. We have seen how others are addressing their own opportunities and challenges. While each of them is quite different from Banff and […]
The big conversation is underway. We are rolling into the eighth month of the development of the 10-Year Vision for Tourism. We are currently seeking input from tourism industry employees through a survey designed specifically for them. If you serve the industry anywhere in Banff and Lake Louise, please take a moment to fill it […]
Working Group shares 14 recommendations to inform 10-Year Vision for Tourism On June 2, 2022, the Future Forum brought together representatives from five Working Groups to present their recommendations to inform the 10-Year Vision for Tourism. The groups had been working together since March. Hosting the first-of-its-kind Tourism Together event were Leslie Bruce, President & […]
The engagement and research process included three surveys: of Banff National Park residents, tourism employees in the destination, and tourism industry partners, with more than 2,000 responses in total. Group NAO, an internationally recognized research and innovation company, supported the process and completed the research as an independent third party. At the Open House event in November 2022, they shared this overview of their findings.
The first phase of the Tourism Together Working Groups’ efforts was ideation. Five Working Groups generated 567 ideas, before prioritizing two or three each to take forward as recommendations to the Future of Tourism Forum. These ‘Sun Charts’ visually represent the topics and themes addresses in those original 567 ideas. The charts are divided into key themes:
View the Sun Charts here.
Note: These Sun Charts were produced prior to the conclusion of the Indigenous Tourism Working Group sessions. The Working Group’s recommendations were instead shared at the Tourism Together Community Open House event on November 21, 2022.
A stakeholder survey, open between March 8 and April 14, 2022, was designed to help us understand the future readiness, key areas of priority, and expectations for the shared future vision of tourism in Banff National Park. We asked a broad range of tourism industry stakeholders to participate, including our members, their employees, our partners and other destination management organizations.
A community survey was released on May 26, 2022, to help us gather input from residents of Banff National Park. We are grateful to all those who call this place home for sharing their views.
A tourism employee survey, in partnership with the Banff & Lake Louise Hospitality Association, was open from July 27 to August 28, 2022. It was designed to help improve employees’ experiences and opportunities as part of our community and workforce; and to provide employers with insights to help improve recruitment, retention and the wider employee lifecycle.
To develop specific recommendations for the 10-Year Vision for Tourism, we formed six Working Groups, each addressing one the following key themes: Diversity, Equity & Inclusion, Future Destination Brand & Values, Indigenous Tourism, Innovating Tourism, Live, Work & Community, and Sustainability.
The Working Groups include members of the community and tourism industry stakeholders, tasked with collaborating to build shared understanding, identify collective priorities, and co-develop a number of meaningful joint recommendations. These recommendations are an important part of the 10-Year Vision for Tourism’s process, and were presented at a “Future of Tourism” Forum in June 2022. The Indigenous Tourism Working Group was formed in May and will provide its recommendations later in the year.
We are currently in the final production phase of the 10-Year Vision for Tourism in Banff National Park document. The Vision will be launched in early 2023.
The document will serve as a guidepost for sustainable tourism in Banff National Park towards 2032 and beyond. It is intended to complement other long-range plans, including the Parks Management Plan and Banff Community Plan.
In the meantime, the partners, tourism businesses, and our community will continue to work towards positive change on the issues highlighted by this process.